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Advice from One of the Young Unemployed

While every generation has suffered through this recession, my generation, 25-35 year olds, has been hit unexpectedly hard by this economy.  In 2007 and 2008, when the job market was quite good, I was in graduate school.  But by the time my friends and I had finished, the economy tanked and jobs in our market niches began disappearing.

Applying for JobsAs a result since graduating with a Masters in Public Health I have taken short term contract jobs, jobs that were outside my target career goals and jobs that had highly irregular hours.

Most recently on February 9, 2011 I was laid off from the last of these irregular jobs.  Since that date, I have applied for nearly 75 jobs and only one of these applications has resulted in a request to schedule an interview, but after being rescheduled twice, even this interview was ultimately canceled when the hiring organization phoned to say they’d already hired another candidate. This stung because although I prepared repeatedly for an interview, I never received a chance to explain my passion for the position.

I struggle with frustration, let downs, and feelings of self-doubt at least once a week.  While I have strong international and domestic work experience, educational credentials and references and a desire to be a working citizen, I am concerned that I am over qualified by education but under qualified by age and long-term experience.

However, just last week, I found some encouragement when I realized that every time I receive a “no thank you” at least one other person may have received a “YES, PLEASE!”

Although my search for a job these last few months has not yet been fruitful I have garnered some knowledge that I think will help both those looking for work and those looking for workers.

For those looking for work:

  1. Be flexible.  I have been applying for everything from medical assistant positions, to public health, to social services, to event planner for local community groups.  Though my resume shows mostly health related jobs, I know that I could excel in any field with my writing, research, project management, and customer service skills.
  2. Whistle while you wait. Make the most of your free time. Get the exercise in that you never had time to do before.  Read that pile of books by the bed.  Explore your neighborhood like you’d planned when you moved in.  Bake homemade bread, organize your pantry! You have the time you always wished you had! No matter when my unemployment ends, I want to look back on this season of life and be proud of the work I accomplished even without “work”.
  3. Build connections. Tell others you’re looking for work. I applied for my dream job this week because an old coworker in South Africa saw my online posting about looking for work. Another friend called today and had personally set me up for a phone call tonight regarding a great opening!

For those looking for workers:

  1. Be open to a candidate who is willing to change careers.  Just because a candidate has worked and trained in a different industry or position doesn’t mean he/she isn’t the perfect candidate for your position.  For example, although I have worked mainly in the healthcare field, I can create print and online marketing materials, manage others, sell and fundraise in any field because these skills are highly transferrable.  Reading an application and considering an intriguing but not shoe-in candidate for an interview is an extension of major grace and also may land you the perfect employee!
  2. Make sure your application process allows candidates to clarify their skills and experience.  Many online processes do not allow candidates to submit a cover letter or resume and have text form fields that are too short to provide the details that can help distinguish one candidate from another.  For example, while I have a biology and a public health degree, for some jobs it may be very helpful for the hiring manager to know that I can plan, host and cook for events, organize an office or pantry, and engage both shy and gregarious people in meaningful dialogue.
  3. Let candidates know you have received their applications and update candidates when they do or do not get an interview or the position.  In the world of online and electronic applications, many companies never give you word that they have received your application.  The more respectful you are even when you don’t hire candidates, the more likely those candidates will be to reapply for other positions in your organization.

In closing, while neither those who are looking for work nor those looking to hire can change the economy on a global scale, each of us has the opportunity to treat one another with respect and to make a difference on the local level.

By the way, if you know of anyone who has an open position in the Greater Seattle area, let me know, jen@northwestgoldcoast.com.

A Great Local Blend

Coffee House Wall website screenshotSeattle is known for its coffee, its music, and its technology. One of the best places to see them all at once is in local coffee shops, where those colorful walls of event posters show what entertainment is happening at the moment. From indie bands to classical ballet, from summer festivals to Broadway musicals, coffee house poster walls present the choices in a beautiful, easy-to-read way. It was only a matter of time before someone sat down and said, “These walls are awesome, but how incredible would it be to put that wall online?” Al Scott, an ambitious Seattle entrepreneur, has done it with an amazing website called CoffeeHouseWall.com.

The posters zoom onto a 3-dimension wall that you can scroll through, just as if you were standing in front of a poster display. But it does more: clicking the poster link takes you directly to the website of the event, so you can read more and buy tickets. We’ve used the site and its elegant simplicity and beauty make it incredibly easy to use — far more intuitive than event listings. What’s more, the site lets you select categories of entertainment – music, theater, readings, festivals – and see only the posters for those kinds of events.

If you’re putting on a show or exhibit, or your band is playing an upcoming gig, CoffeeHouseWall.com is a great way to get the word out. A newspaper listing or display ad reaches a large audience, but how many of them are interested in your rock concert? Coffee houses are great places to put up posters, but the exposure is limited. Typical online listings lack luster, with small pictures and not much description. CoffeeHouseWall.com puts your poster in front of an audience that’s looking for your kind of entertainment. Posting is as easy as sending in the jpeg file. CoffeeHouseWall.com has the visual pull you get by plastering a wall with your posters, and it has exposure simply unattainable with a physical location.

Next time you’re looking for things to do in the Seattle area, or looking to get your show more exposure, check out CoffeeHouseWall.com and see the best that Seattle has to offer.

How to Sell Without Selling

SalespersonSelling a service is different from selling a product. Selling a service involves making more of a human connection and a commitment because what you are selling is more than an object. Selling a service, even when selling installation of a product, includes understanding the customer and selling the personality, knowledge, and skills of those who will be providing the service.

Effectively selling a service includes giving very honest, helpful and free advice. While strong, pushy and forward sales tactics can work to sell a product, this tactic usually won’t work when selling a service and most certainly will prevent a sale from moving into a long term ongoing service relationship. If your business sells a service, a different approach is critical.

In fact, it is possible to stand out and even win over a customer because you approach a service sale differently, the right way. One business that sells differently is Ethos Windows and Doors. Bill White, the founder of Ethos, saw things could be done a lot better. He left employment of one large service provider to start his own window and door company so that he could be free to sell through relationship building rather than high pressure sales. He knew by taking a better approach to communicating with potential customers, understanding what their needs are and then backing this up with excellent service delivery, he could make the whole experience much more pleasant for customers and fill a void left by others in the industry.

Take a hint from Bill’s success and adopt better sales practices in your business. Here are a few things you can do to make your sales team a little less abrasive and with any luck get a few more sales:

1. When someone makes a statement that would move towards ending the conversation let it go. Either they have made up their mind and simply don’t want to have to say “no”, or they really do need to think about all the information you have already given them. If the latter is true you can often do more harm than good by getting a bit pushy and aggressive. If you have brochures or informative materials, giving these to the prospect and then making a timely exit can the best next step. The brochure you leave with them will put your best foot forward, give them the time and space they need and provide them with your contact information for when they make up their mind.

2. Once the customer has expressed that they want to purchase your products or services you can stop selling. Your sales routine will wear on the customer and you only risk moving the sale in the wrong direction. Once they want to buy, focus on completing the transaction. At this point, instead of pushing the benefits of your best energy efficient windows and doors you can ask them for a time to bring out your exterior door installation specialist. Continue to be friendly and answer any questions, but there is no need to keep selling.

3. Instead of trying to be persuasive, try to understand what the customer is looking to get from the transaction. Then you can take an educational approach to your sales. If you focus on what the customer’s needs and you address these needs, you will build credibility as an expert in your field. Once you have demonstrated that you are an expert and recommend the right products and services, you can also be the source for those goods. In the case of Ethos Windows and Doors this means understanding that what the customer really wants is a quick, affordable and professional installation that will offer lasting, measurable energy savings.

Ethos Windows and Doors focuses on treating customers right, understanding their needs and educating them about their options. Rather than a traditional sales approach, Ethos prefers to help prospective customers make informed decisions regarding how to get the most attractive, affordable and best energy efficient windows and doors.

Sharing Equals Saving Money

Children with piggy bankRemember learning the painful lesson of sharing as a child? One local business is helping other businesses learn to share and saving them money in the process.

You don’t often see businesses apply principle like sharing. However, thanks to Stratus Rack some businesses are sharing with each other and saving handfuls of money in the process. Stratus Rack is helping businesses save money by allowing them to securely share web servers.

Businesses have no interest in sharing superhero toys and candy. Although sharing other things can save money. Stratus Rack uses virtual servers to help share business server hosting and save money. After all, saving money is much more fun than parents making you share your X-Men toys with your sister (she doesn’t even know who Magneto is).

Sharing web servers? Ok, so businesses don’t pool their allowances and go server shopping together, but two or more unrelated businesses often share a server.

How and why? It just makes sense. Hosting centers have impressive large and powerful machines providing dedicated servers. For small and medium sized businesses it doesn’t make sense to pay for what they don’t need. Stratus Rack partitions part of a server for each business. This is kind of like the imaginary line your parents drew down the middle of the car to keep you and your sister from bickering. The difference is with a virtual server you won’t even notice another business and they certainly can’t take your juice box.

A virtual server with Stratus rack is just like having a server to yourself except you don’t have to pay for what you don’t use. You get all the benefits of a dedicated server: a 100% uptime guarantee, low latency and a redundant data center.

Next budget meeting earn a few brownie points and save your company some money by suggesting your business go Dutch on Seattle virtual server hosting.

Stratus Rack LogoFor more information, including pricing and online signup, visit http://www.stratusrack.com/.

Upcoming Events May/June 2011

Seattle Cheese Festival
What: Come enjoy cheese and wine tasting, cheese seminars and a grilled cheese sandwich contest.
Where: Pike Place Market
When : May14-15
Go to: http://www.seattlecheesefestival.com

Seattle International Film Festival
CheeseWhat: Check out this years hottest independent films  at this years SIFF.
Where: Various theaters around Seattle
When: May 19 – June 12
Go to: http://www.siff.net/index.aspx

Vikingfest
What: A weekend of fun celebrating Poulsbo’s Norwegian heritage.
Where: Poulsbo
When: May 20-22
Go to: http://www.vikingfest.org

Queen Victorias Birthday
What: Join reinactors in festivities to celebrate the Queen’s birthday.
Where: Fort Nisqually, Point Defiance Park
When: May 21| 11-5 pm
Go to: http://www.metroparkstacoma.org/page.php?id=1033

University District Street Fair
Street FairWhat: Check out hundreds of stalls and local street entertainment in this yearly festival
Where: University District
When: May 21-22
Go to: http://www.udistrictchamber.org/StreetFair/index.html

Seattle Folklife Festival
What: Expand your knowledge of world cultures at the 40th annual festival.
Where: Seattle Center
When: May 27-30
Go to: http://www.nwfolklifefestival.org/

Kent International Festival
What: Enjoy performances from cultures around the world as well as craft booths and delicious authentic cuisine.
Where: Town Square Plaza
When: June 18 | 10am-6pm
Go to: http://www.ci.kent.wa.us/content.aspx?id=15248

Burien Strawberry Festival
What: Check out local artists, listen to live music and eat plenty of strawberry shortcake.
Where: Burien Town Square Park
When: June 18 & 19 starting at 10 am
Go to: http://www.burienstrawberryfestival.org/

SeaTac International Festival
What: This annual festival features a cultural village, arts and crafts vendors and amazing food stalls.
Where: Angel Lake Park
When: June 25 10am-8pm and June 26 10 am-5pm
Go to: http://www.ci.seatac.wa.us/index.aspx?page=495

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