Have you heard the recent interview by Claire Bowes of BBC Word Service Witness and Starbucks founders, Zev Siegl and Jerry Baldwin? It summarized the origins of Starbucks including:
- The advice from mentor, Alfred Peet (of Peet’s Coffee) that led to the first Starbucks
- Origin of the company name and logo
- What running the first store was like
- How Zev met his wife
- What he’s doing now
Listen to the interview here.