Archive | Online Marketing

Find blog articles regarding online marketing for small to medium sized businesses on www.NorthwestGoldCoast.com.

Diecutstickers.com | A Small Business With A Huge Vision

Diecutstickers.com | A Small Business With A Huge Vision Year: 2002 Location: A garage in the Pacific Northwest (True Seattle Style) One guy started a business that now employs more than 25 humans and works with over 6,000 clients worldwide. Daniel Diederichs is the master mind behind Diecutstickers.com. Daniel has always been an entrepreneur; when […]

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What is Responsive Web Design?

Responsive web design is a way to create a website that adapts to different display sizes and orientations. Or more simply, design a website to display nicely on any device. The size of content and amount of information that can be effectively displayed varies with different screen and device sizes. Responsive design allows for a […]

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Is It Time To Go Mobile?

With cell phones in the hands of kindergartners these days and the massive move to Smart Phones, business owners are starting to question if their websites need to go mobile too. Even if owners and employees aren’t using the latest technologies it doesn’t stop their clients from using mobile technologies to research businesses, look up […]

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20 Ways to Keep Search Engines from Listing Your Website

In my years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior SEO service provider had employed abusive and/or neglectful strategies. 20 of these abuses and neglectful practices are listed below. The first thing […]

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Are You a Facebook Junkie?

The call goes something like this. “Elizabeth, this is Joe. I have a question for you. Are you a Facebook Junkie?” Silent pause. Private thought… junkie… addict…habit… Hmmm, I check Facebook several times a day. It has become a habit like washing my face and brushing my teeth. The answer… “Yes, I am!” “I’ve got […]

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Google AdWords to the Rescue

In this day and age the internet is quite the crowded place. With so many different outlets all vying for attention, marketing space, and customers; it’s a wonder how anyone is capable of successfully competing on the web. However, there is a product that makes it possible for anyone to compete on the web regardless […]

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Why We Love WordPress

The WordPress trademark “W” icon is found all over the web. If you haven’t noticed it yet, you will now that you are looking for it. Still it would be easy to underestimate the number of WordPress sites since only a fraction of their designs highlight the “W”. Would you have guessed that this is […]

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A Whale of a Review – If You Value Reputation, You Will Want to Understand Online Reviews

What if the opinion of every customer you have ever had was instantly available for your review? Or, what if everyone, including new potential customers had access to these opinions? Essentially, they do. The increasing importance and proliferation of review sites has made reviews powerful tools for consumers. Reviews could be powerful for a business […]

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Helping Dentists Smile

Since dentists rely so heavily on referrals it is essential for a dentist to have a solid reputation. However between patients and the business aspect of running a practice a dentist already has plenty to deal with. Realistically, a dentist is not going to monitor her reputation online while waiting for a patient’s anesthesia to […]

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Google Places Introduces the QR Code

Google introduced Google Places to the world in April 2010. Formerly known as the Local Business Center, or Google Maps, this tool allows business owners to manage their business’ map listing in Google.  For the millions of businesses that have claimed their business listing in Google Places, there is now a downloadable, printable QR Code. QR stands […]

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Remediating Search Engine Rankings

Businesses that developed simple text-dense websites in the early years of the Internet (before 2001) benefited from a phenomenon known as “grandfathering”. If these businesses listed their websites in the major search engines before the engines began charging for inclusion or pay per click, their sites stayed in the search engines for free because the search […]

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20 Ways to Fail at SEO

20 Ways to Keep Search Engines from Listing Your Website in Their Search Results In ten years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior webmaster or search engine optimization (SEO) service provider […]

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