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Lessons Learned from an "Old Fart" |
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Some businesses have treated mature employees as "obsolete"
and have targeted these employees in layoffs. As a result,
historically, these employees have had little choice but to opt
for temporary jobs.
However, one individual has found that by acquiring
experience that isn't in the text books, he has leverage
regardless of his progressing years on this planet.
Self-proclaimed "old fart" (and certainly a character) Fred
Macary has a few lessons he is willing to share.
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Ranking Remediation |
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Businesses that developed simple text-dense websites in the
early years of the Internet (before 2001) benefited from a
phenomenon known as “grandfathering”. If these businesses listed
their websites in the major search engines before the engines
began charging for inclusion or pay per click, their sites
stayed in the search engines for free because the search engines
were each trying to compile the biggest, most relevant database.
However, over the past year many businesses that had had high
rankings for several years saw their rankings drop significantly
(from first page to 16th page or below). This is because the
algorithms (formulas) utilized by the search engines have
evolved continuously while the websites have not kept up with
current international standards.
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Small Business Owners and Vacations: Are the Two Compatible? |
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Yes, yes, yes. In fact, necessary. Some entrepreneurs believe
that if they go on vacation for two weeks, their business will
fall apart. Yet vacationing for only a day or two isn't enough
time to provide the refreshing break that is needed. Finding
vacation "balance" is the goal.
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Upcoming Events |
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Find out about a Next Stage Dance Theatre Production,
National Night Out, a Skateboard Competition, many car shows,
SWKCC meetings and much more; all in your local community.
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