With cell phones in the hands of kindergartners these days and the massive move to Smart Phones, business owners are starting to question if their websites need to go mobile too. Even if owners and employees aren’t using the latest technologies it doesn’t stop their clients from using mobile technologies to research businesses, look up addresses, or make an order. There are a few simple questions to ask yourself as you decide whether it is time to go mobile:
- Review your website’s traffic statistics. Google Analytics states how many of your web visits are from computers and how many are from mobile devices. Some businesses find that their site has a lot of mobile activity, whereas others have little.
- Review your website (and competitor sites) through several mobile devices. How does your site look on an iPhone, Android, etc.? Is it readable? Can you tell at a glance what the business does/offers? Can you click to call or email? Can you view pages without having to zoom or scroll constantly?
- Review feedback from web visitors and customers. Have customers asked for a mobile site? For every one person that contacts you on an issue/question, six others are thinking it also and just not communicating.
- Get feedback from your staff. Are there functions that would be simplified or expedited with a more friendly mobile presence?
So Once We’ve Decided We Need a Better Mobile Presence, Now What?
Determine Whether You Need an App or a Mobile-Friendly Website.
- An App (application) requires a software download by the customer to the handheld device. An app is necessary when all or part of the performance of a process is to be supported directly on the handheld device; examples are games, calendar systems, and contact management systems. An app also streamlines the access to web based systems such as social media systems. Creation of an app requires specific programming for each type device you want using it.
- A Mobile Friendly Mini-Website is just a website that behaves nicely on a mobile device. Typically the layout and content is simpler than a website that has been designed for reading on a PC or laptop. A mobile website is preferred when the functions to be supported do not require significant processing on the mobile device. Examples include providing basic information, maps & directions, form requests, and orders. Creation of a mobile friendly mini-website is typically less expensive than the creation of an app because the programming expertise is more general – HTML, PHP, CSS, etc.
If you are interested in learning more about going mobile, contact us at firstname.lastname@example.org.
Also read Why You’ll Want a Mobile Site if You Plan to Keep Up With the Competition for more tips and information to consider if you’re thinking of going mobile.