Have you heard the recent interview by Claire Bowes of BBC Word Service Witness and Starbucks founders, Zev Siegl and Jerry Baldwin?  It summarized the origins of Starbucks including:

  • The advice from mentor, Alfred Peet (of Peet’s Coffee) that led to the first Starbucks
  • Origin of the company name and logo
  • What running the first store was like
  • How Zev met his wife
  • What he’s doing now

Listen to the interview here.